"Thanks for the great work on this project. It was so extraordinarily insightful. We have basically been using it as a beacon to guide all of our new messaging."

Kevin Murphy
Engle+Murphy (California)

"On many occasions, Mind Meld Consulting provided thought-provoking insights which had the power to change the way we conduct business."

Gaetane Lefebvre
VP, Strategic Marketing Research and Analytics
RBC Financial Group

"Thelma and Hugh's work is a good complement to our Archetype discoveries. They are team players who have an excellent grasp of the Archetype methodology and discovery insights, as well as the strategic orientation to help an organization implement the results. I recommend them highly in conjunction with our Archetype work, both in the United States and Canada."

Dr. G.C. Rapaille
CEO
Archetype Discoveries Worldwide

"It is easy to quickly discover the value of the yin/yang qualities of the Thelma and Hugh team. Both contribute from very broad (and unique) disciplines and deep pools of experience. And combined, they're more than their sum. I am continuously surprised at the dead-on strategic insights they are able to discover and translate for our business purposes - often within strict time and money contraints. And while seemingly operating at the outer fringe of ideas, they nevertheless continually impact our core understanding of any given topic. Even when I consider the wide array of resources available to tap into, I find their richness of work remains unmatched."

Darryl Dougan
Director, Strategic Market Research
Morgan Stanley, New York

"I've worked with Thelma Beam on dozens of projects, and on every single one she's come up with fresh consumer insights."

Chris Commins
Commins, Wingrove

"Thelma and Hugh provide a unique combination of talent that enabled us to derive truly actionable insights for our insurance program clients. Using Mind Meld's services, we were able to deliver value in the areas of product development and retention for two of our prestigious clients. I would highly recommend Thelma and Hugh."

Wendy Bell
Director of Marketing
Assurant Solutions

"For a series of qualitative projects designed to determine the effectiveness of communicating the category archetype in TV advertising, Thelma used her expertise and experience to help guide the approach used in the research, and also proved invaluable in terms of assessing how the cues and symbols in the advertising affected the consumers at a subconscious level."

Robert Gray
President
Pelegrin Gray Research, California

"Research Strategy Group is a full service market research supplier, working with clients in a variety of fields. We have used Thelma's work as an adjunct to several of our own projects. Her insights into the subconscious consumer mind have provided a different perspective and given new meaning to findings. Thelma's contribution has provided added value to both qualitative and quantitative projects."

Liz Jaye
Senior Vice President
Research Strategy Group

"On behalf of the Food & Consumer Products Manufacturers of Canada (FCPMC), thank you for your leadership and strategic guidance on our 'Communicating to Canadians About Novel Foods'... Thelma, your consultative expertise and professionalism made this initiative a success."

Laurie Curry
VP, Public Policy & Scientific Affairs
FCPMC

"Thelma was invaluable to us in completing and extracting maximum value from a major study on brand archetypes. She has a unique ability to translate complex research results into clear insights and action steps. Three years later we keep calling on Thelma to pass these learnings onto new employees as part of their company orientation."

Julie Davis
Group Product Manager - Snacks
The Quaker Oats Company of Canada Ltd.